About the PSA
Major Agencies and Networks Support a New PSA that Emphasizes SOS Children’s Villages’ Dedication to Supporting Vulnerable Children Worldwide.
SOS Children’s Villages is launching an integrated marketing effort that includes its first ever Public Service Announcement (PSA) in the United States. The PSA shines a light on the work of SOS Children’s Villages, international organization that builds families for orphaned, abandoned, and other vulnerable children in 134 countries worldwide.
The PSA, designed and produced in partnership with New York-based Girardville Miners’ Cooperative, and bi-coastal production company Bodega, emphasizes the need to support orphaned and abandoned children, as well as the important role of family on the lives of children.
The PSA will air across a number of networks during the fall season through support from the Midas Exchange, a WPP Company, powered by GroupM, a leading advertising media company.
The PSA will run in tandem with an out-of-home (OOH) advertising and digital campaign made possible by WPP’s Kinetic, an OOH advertising company, and the following vendors: Adspace Mall Networks, Captivate, Clear Channel Outdoor Americas, Creative Mobile Media Taxi TV, Gas Station TV, Lamar Advertising Company, OUTFRONT Media, and New Tradition Media.
The OOH campaign includes major media markets such as Atlanta, Boston, Los Angeles and New York City.