Date: January 21, 2016
BROOKLYN, NY - This week, Born GUERRERA, a running group comprised of 37 women and men from New York, California, Florida and London, completed a 60 day run streak that raised $20,000 to support orphaned and abandoned children cared for by SOS Children’s Villages in Santiago, Dominican Republic.
The run streak required runners to run at least one mile per day until yesterday, January 20, 2016. Born GUERRERA ran a total of 1,507 miles – the distance from New York City to an SOS Children’s Village in Santiago, Dominican Republic.
Born GUERRERA was launched in 2001 by Brooklyn-based Daianara Grullon Amalfitano, president of specialty brands at Steve Madden, and Jessica Abolafia, a human rights attorney, as a way to encourage each other to achieve their personal running goals. Last November, Amalfitano was inspired to do more to support children in need after attending an event hosted by SOS Children’s Villages in New York, NY. The event also helped her figure out a way to accomplish one of her reoccurring New Year’s resolutions: finding ways to give back to make a difference in the world.
"Jessica and I have run many races together in the past, and have run for charitable causes, but this is the first time we organized our own running challenge, including experienced and first time runners for a charitable cause," said Amalfitano.
Born GUERRERA participants used Instagram as a way to track progress and to cheer each other on. Check them out at the Instagram handle @born_GUERRERA and hashtag #bornGUERRERA.
Individuals interested in supporting vulnerable children in the Dominican Republican can still donate to Born GUERRERA’s fundraising page here