05/08/09 - Cartier celebrated its 100th anniversary on April 30th at its flagship store in New York City. Luminaries such as Demi Moore, Elton John, Anne Hathaway, Kate Hudson, and Justin Timberlake participated in the gala.
Cartier is a luxury brand that in this time of financial hardship is giving back. Through Cartier's Love Charity Bracelets, they contribute to non-profit charities around the world.
Cartier Love Bracelet
Cartier identifies its Love Charity Bracelets with individual celebrities, who select a charity to receive a portion of the bracelets' sale proceeds. Actor Djimon Hounsou, star of Blood Diamond, sponsors a Cartier Love Bracelet for SOS Children's Villages. Earlier this year Cartier contributed $57,000 to SOS.
SOS Children's Villages Has Helped Children for Sixty Years
SOS Children's Villages is also celebrating a major anniversary this year – its 60th. SOS is the world's largest charity devoted to providing loving homes to orphaned and abandoned children. SOS touches over 1 million lives each year through its work in 132 countries.
Blood Diamond Actor Committed to SOS Children's Villages
African-born Djimon Hounsou first learned about the work of SOS Children's Villages while filming Blood Diamond in Mozambique in 2006. Djimon visited the SOS Villages in Maputo, Mozambique's capital. He has since been an avid SOS supporter. Djimon joins several celebrities in working through Cartier to recognize the importance of love and giving back to our world.
During his visit to the SOS Children's Village in Maputo, Djimon played with the children, presented them with toys and sweets, and acted out a few scenes from Blood Diamond. Twenty-four children from the SOS Village were chosen as extras for this Hollywood movie and got to act alongside Djimon and Leonardo DiCaprio.
Djimon continues to support SOS Children's Villages, especially in his native Benin. In June 2007 he thanked staff at SOS-Benin: "Without you, these children would not have had a loving home, a mother, and a family. You have given them the chance for a future. I am proud to know that in Benin, children who may have lost everything else have not lost their chance to grow up in the wonderful environment that SOS Children's Villages provides."
How to Purchase a Love Charity Bracelet
The Cartier love charity bracelet sponsored by Djimon Hounsou for SOS Children's Villages features an 18K white gold miniature "Love bracelet" with a deep copper silk cord. To buy a Love Charity Bracelet in support of SOS, visit a Cartier boutique near you.