16 July 2014

SOS Children’s Villages to Benefit from Southwest Airlines' New Initiative LUV Seat: Repurpose with Purpose


(7/16/2014) Southwest Airlines announced this week that SOS Children’s Villages is an official charity partner of LUV Seat: Repurpose with Purpose, a global sustainability initiative to upcycle 43 acres of used leather seat coverings into new products. The pilot project will kick off in Nairobi, Kenya and will benefit communities by providing employment, skills training and donated product. 

“We are pleased to join with Southwest Airlines and thank them for launching the LUV Seat: Repurpose with Purpose program to benefit SOS Children’s Villages in Kenya,” said Lynn Croneberger, CEO of SOS Children’s Villages – USA.  “It’s a fantastic, innovative program that will help make a positive impact on the lives of vulnerable women and children and the local community.” 
In Kenya, SOS Children’s Villages provides stable, loving homes for orphaned and abandoned children. SOS also supports Kenyan children and youth by providing daycare, education, medical services and vocational training. 
LUV Seat: Repurpose with Purpose will be an incredible opportunity for SOS youth to learn life skills that will help prepare them for adulthood.Through the partnership, SOS youth will receive paid apprenticeships and training to make shoes and soccer balls from the leather. When completed, the shoes will be distributed throughout the community as part of an anti-jigger campaign.  The upcycled soccer balls will be donated to support education programs that use sports to raise awareness about HIV/AIDS and Malaria prevention. 

Children and youth at SOS Children's Villages - Kenya will also receive shoes and soccer balls as part of the program. 
ICYMI, LUV Seat: Repurpose with Purpose has already garnered attention from the media. Read the articles below for more information:
Don’t miss out on the latest project updates. Join the conversation on Twitter using the hashtag #LUVSeat.