Relay for Kids: A Look Back



From March 23 to April 24, we asked our supporters to participate in Relay for Kids, a unique social media campaign designed to raise money for children living in crisis-stricken countries.

During the campaign, 17 blog posts about child rights were published on the Huffington Post. Every time a post was shared on social media, Johnson & Johnson donated $1 to SOS Children’s Villages.

Our goal was to reach 30,000 social media shares in just five weeks. Due to overwhelming participation, we amassed 30,563 shares, which lead to our “unlocking” $30,000 for kids in crisis.

Other highlights of the Relay for Kids campaign include:
  • $45,000 raised for kids in crisis (includes $15,000 from Donate a Photo)
  • 3,400 people tweeted with the #Relay4Kids hashtag
  • 550,000 Facebook users reached with Relay for Kids content
  • Major Twitter influencers participated in the campaign (see below)