Emily Chang was most recently svp, marketing at Starbucks. She joined Starbucks as China cmo in 2017, responsible for marketing, sales, loyalty, customer engagement, and digital flywheel (ecommerce, payments, partnerships). She helped open the first Starbucks Roastery outside of Seattle, tripled digital tender, managed the commercial side of Starbucks’ largest merger, and launching the brand’s delivery program. Emily then relocated to Seattle to drive brand and marketing transformation in the U.S. business.
A strategic business leader with over 20 years’ experience, Emily is a seasoned executive known for globalization, cross-cultural team leadership, change management, and innovative brand building.
Prior to Starbucks, Emily was the Chief Commercial Officer for IHG, Greater China, where she was responsible for all commercial functions across Greater China. Looking after 320+ hotels and an extended team of 5,200 Sales & Marketing members, Emily spearheaded the market share turnaround of six hotel brands.
Moving to Shanghai back in 2011, Emily built a high-performance marketing organization that established the face of Apple Retail in Asia Pacific. She first developed her Marketing expertise at Procter & Gamble, with 11 years of end-to-end business experience across all three business units and spanning everything from upstream design to retail marketing with Walmart.
Emily has spoken at select conferences and events, including Fortune Most Powerful Women’s Summit in Hong Kong and C2 in Montreal. She has delivered two TEDx Talks, one of which is being expanded to book form, called The Spare Room. She holds a B.A. in Biology and an MBA in Competitive Strategy and Finance. In her free time, Emily enjoys writing and teaching. Most of all, she loves spending time with family: her husband of 19 years, her 10yr daughter Laini, and their two rescues, Holly Berry the mutt, and Puffin the pug.