Eric Nyquist is the Chief Communications Officer for NASCAR. In this role, Nyquist works closely with NASCAR Chief Executive Officer and the senior leadership team. As the CCO for both entities, Nyquist leads the coordination of all strategic development activities and communications across NASCAR’s growth initiatives and operations, the racetracks and the industry’s numerous stakeholders.
Since his arrival at NASCAR in 2005, Nyquist has managed a dozen plus different functions, including Strategic Development, Business Affairs, NASCAR Technology Group, Integrated Marketing Communications and NASCAR Entertainment. As Senior Vice President of Strategic Development, Nyquist framed the larger industry’s strategic agenda with an integrated business focus, overseeing projects critical to the industry’s growth, working collaboratively with NASCAR’s senior leadership to identify, pursue and resolve larger key initiatives across the industry. In this role, Nyquist spearheaded the creation of the race team ownership charters, providing race teams with a more stable ownership platform, one that has helped to create better long-term equity value. Nyquist also led the development, formation and implementation of the industry’s collective strategic business plan, known as the Industry Action Plan (“IAP”). The IAP consists of seven key platforms – Youth, Generation Y, Multicultural, Digital/Social Media, Event Experience, Driver Star Power and Product Relevance. Prior to the emergence of the IAP, Nyquist played a critical leadership role in the assessment, restructuring and proactive development of several key operations, including NASCAR Media Group, NASCAR Productions, NASCAR Licensing, Integrated Marketing Communications and the transformation of company-wide business planning processes. Nyquist was the driving force behind launching NASCAR Green and bringing American Ethanol into the sport as part of the transition to E-15 in all three national series.
Prior to joining NASCAR, Nyquist served as Executive Vice President of Chicago White Sox Enterprises from 1999-2004. In this role, Nyquist managed strategic development initiatives and key league relationships across the Chicago White Sox, Chicago Bulls and United Center organizations, reporting directly into owner Jerry Reinsdorf.
Nyquist started his career in 1998 at the National Football League in New York, working in Roger Goodell’s League Development department. Nyquist assisted in the management of critical league revenue-sharing financial models and played a role in stadium development efforts across the league, including the formation of Resolution G-3, an innovative stadium financing program that used league funds to incent new stadium construction.
Nyquist has a B.A. in International Economics from Carleton College (magna cum laude), an MBA in Finance from the University of Chicago Graduate School of Business (with high honors), and a J.D. from the University of Chicago Law School. Nyquist has been a guest lecturer at 30+ prominent graduate institutions, including Harvard, Yale, Stanford, MIT, University of Virginia, Northwestern, University of Notre Dame and the University of Chicago, and is a member of the Illinois Bar. Nyquist has been an active board member of The Children’s Place, NO MORE, Central Florida YMCA and several youth sports organizations.
Nyquist was born and raised in Albert Lea, Minn. and currently resides with his wife Michele and three children in Lake Mary, Fla.